Samsung Electronics Galaxy S22:
Evaluating Sensory Qualities of Smartphone Cameras
- Identify affective qualities of smartphone-generated images that have a significant positive/negative effect on users’ preference for the image
- Derive areas of improvement for camera quality
*Due to confidential information pertaining to Samsung Electronics, limited amount of the project details are publicly available
Color Analysis
Statistical Analysis
- Multiple Linear Regression
- Multivariate Analysis of Variance
- Perceived 'Trendiness' , 'vividness' , and 'naturalness' are the main affective qualities influencing image preference
- Color and exposure are the main objective qualities that affect image preference
Final report on findings, user insights, and guidelines for improvement delivered to Samsung Electronics